No handoff, no translation loss. The person who designs your website or product is the person who builds it.
Boyd SantosEverything I build starts with how I see.
Origin / Movement / Becoming
14.5995° N / 120.9842° E
WHERE I'M FROM.
44.6488° N / 63.5752° W
WHERE I'M BASED.
Selected systems / products / experiences
Strategy, design and technology working as one system.
Operating System
A personal operating system built to think with you.
ProofDesigned + engineered from zero
Action Engine
Turn search intelligence into the next best action.
ProofProduct system in development
Social Signals
Find signals before they become obvious.
ProofIntelligence engine built
Data Product
Make sports data feel human, fast and useful.
ProofFull-stack product built
More projects in the works
Tools / Systems / Disciplines
Coexign / Photography
Before I designed anything, I was learning where to stand and when to press. Light, timing, and how a moment actually feels to the person inside it — that is still how I build interfaces.
The work remains →
Strategy → Design → Technology → Growth
The interface and the system behind it should belong to the same idea. I connect thinking, design and technology into products, systems and experiences that people can actually use.
Find the real problem before deciding what should be made.
Positioning / Product Thinking / Research / Direction
Turn complexity into something clear, memorable and useful.
Experience / Interface / Brand Systems / Visual Direction
Build the system behind the experience, not just the surface.
Full-Stack / Product Systems / Automation / Intelligence
Connect what gets built to the people it needs to reach.
Search / GEO / Conversion / Product Growth
Coexist × Design
DIFFERENT THINGS.
SHARED SPACE.
DIFFERENCE DOESN'T DISAPPEAR.
IT BECOMES RELATIONSHIP.
THE ACT THAT GIVES
RELATIONSHIPS INTENTION.
FORM REQUIRES STRUCTURE.
MEASURE / ALIGNMENT / HIERARCHY / BEHAVIOR
Make something that matters.
Coexign®
No agency onboarding
TELL ME WHAT
YOU'RE BUILDING.
Rough is fine. A paragraph is enough. You do not need a spec, a budget range or a deck.
ONE CALL.
NO PITCH DECK.
We pressure-test the idea, the scope and whether I am the right person for it. Sometimes the answer is no.
THE PLAN BEFORE
YOU COMMIT.
You get the scope and the price in writing. If it is a yes, we start. If it is not, you keep the thinking.
Most websites go live 2–4 weeks after we start. Products depend on scope, and I will say so on the call.
Boyd Santos — Designer / Developer
If there's something you think should exist, tell me about it.
Products, websites, systems, experiments — I'm interested in work with a reason behind it.
COEXIGN®
Coexist × DesignNOT ONE TITLE.
WHERE I'M FROM.
WHERE I'M BASED.
A PERSONAL OPERATING SYSTEM BUILT TO THINK WITH YOU.
DIGITAL WORK IS FRAGMENTED ACROSS APPS, TASKS, MEMORY AND CONTEXT.
PRODUCT STRATEGY / EXPERIENCE DESIGN / FULL-STACK ENGINEERING
DESKTOP OS / MISSIONS / CONTINUITY / AUTHORITY / AUTOMATION
DESIGNED + ENGINEERED FROM ZERO
TURN SEARCH INTELLIGENCE INTO THE NEXT BEST ACTION.
SEARCH TOOLS SURFACE MORE DATA THAN SMALL TEAMS CAN REALISTICALLY ACT ON.
PRODUCT STRATEGY / UX / SYSTEM DESIGN / ENGINEERING
SEO / GEO / COMPETITOR SIGNALS / PRIORITIZED ACTION QUEUE
PRODUCT SYSTEM IN DEVELOPMENT
Facts remain separate from evaluation. Confidence is earned from published evidence—not invented by the interface.
FIND SIGNALS BEFORE THEY BECOME OBVIOUS.
VALUABLE BUYING SIGNALS DISAPPEAR INSIDE NOISY SOCIAL AND MARKET DATA.
PRODUCT DESIGN / INTELLIGENCE ARCHITECTURE / ENGINEERING
SIGNAL DETECTION / SCORING / OBSERVABILITY / FEEDBACK SYSTEM
“Need a better way to track AI search visibility”
“SEO reporting isn't telling us what to do next”
“Trying to understand why competitors appear in AI answers”
MAKE SPORTS DATA FEEL HUMAN, FAST AND USEFUL.
SPORTS DATA IS POWERFUL, BUT OFTEN TOO FRAGMENTED TO SUPPORT FAST DECISIONS.
PRODUCT DESIGN / DATA UX / FULL-STACK ENGINEERING
LIVE GAMES / PLAYER INTELLIGENCE / PARLAYS / SPORTS DATA
Power quality, matchup context and run environment converge above the actionable threshold.
Strategy, design and technology working as one system.
A PERSONAL OPERATING SYSTEM BUILT TO THINK WITH YOU.
PRESENTATION IS NOT AUTHORITY.
DIGITAL WORK IS FRAGMENTED ACROSS APPS, TASKS, MEMORY AND CONTEXT.
PRODUCT STRATEGY / EXPERIENCE DESIGN / FULL-STACK ENGINEERING
DESKTOP OS / MISSIONS / CONTINUITY / AUTHORITY / AUTOMATION
TURN SEARCH INTELLIGENCE INTO THE NEXT BEST ACTION.
CONTENT GAP CONFIRMED ACROSS MULTIPLE SOURCES
LOW-VOLUME TERM WITHOUT SUPPORTING INTENT
NO EVIDENCE,
NO RANKING.
SEARCH TOOLS SURFACE MORE DATA THAN SMALL TEAMS CAN REALISTICALLY ACT ON.
PRODUCT STRATEGY / UX / SYSTEM DESIGN / ENGINEERING
SEO / GEO / COMPETITOR SIGNALS / PRIORITIZED ACTION QUEUE
FIND SIGNALS BEFORE THEY BECOME OBVIOUS.
DON’T SHOW ME EVERYTHING.
SHOW ME WHAT MATTERS.
VALUABLE BUYING SIGNALS DISAPPEAR INSIDE NOISY SOCIAL AND MARKET DATA.
PRODUCT DESIGN / INTELLIGENCE ARCHITECTURE / ENGINEERING
SIGNAL DETECTION / SCORING / OBSERVABILITY / FEEDBACK SYSTEM
MAKE SPORTS DATA FEEL HUMAN, FAST AND USEFUL.
SPORTS DATA IS POWERFUL, BUT OFTEN TOO FRAGMENTED TO SUPPORT FAST DECISIONS.
PRODUCT DESIGN / DATA UX / FULL-STACK ENGINEERING
LIVE GAMES / PLAYER INTELLIGENCE / PARLAYS / SPORTS DATA
Before I designed anything, I was learning where to stand and when to press. Light, timing, and how a moment actually feels to the person inside it — that is still how I build interfaces.
The interface and the system behind it should belong to the same idea.
STRATEGY → DESIGN → TECHNOLOGY → GROWTH
I connect thinking, design and technology into products, systems and experiences that people can actually use.
Interfaces, visual systems and digital experiences built around clarity, rhythm and memory.
Different starting points.
The same standard of thinking.
New products shaped from the first decision through production.
PRODUCT / DESIGN / FRONTEND / BACKENDExisting products and digital experiences rethought when the old version no longer fits.
POSITION / REDESIGN / RE-ENGINEER / SHIPDesign and engineering working alongside your team instead of being separated by handoff.
EMBED / THINK / BUILD / ITERATEThree steps.
No agency onboarding.
Rough is fine. A paragraph is enough. You do not need a spec, a budget range or a deck.
NO FORM / NO GATEKEEPINGWe pressure-test the idea, the scope and whether I am the right person for it. Sometimes the answer is no.
DIRECT WITH ME / NOT AN ACCOUNT MANAGERYou get the scope and the price in writing. If it is a yes, we start. If it is not, you keep the thinking.
WRITTEN / FIXED SCOPEMost websites go live 2–4 weeks after we start. Products depend on scope, and I will say so on the call.
YOU'VE SEEN THE WORK.
If there's something you think should exist, tell me about it.
Products, websites, systems, experiments — I'm interested in work with a reason behind it.
ONE LAST THING.
01CALIBRATE